o’neill media

I hadn’t heard about Jellyfish.com until a few weeks ago, and apparently they have been garnering a ton of press since they launched with an affiliate-based comparison shopping company that gives people cash-back on their shopping. This concept by itself is not new, Yub.com has been doing it for years (and probably many others). But the presentation of this data is what I believe is outstanding. Jellyfish has a handle on what motivates shoppers, and they have injected that with nitroglycerin.

I have been meaning to write on this company since I heard about them, but then I read on Techcrunch that they upped the ante on shopping with the release of Smack Shopping, which allows users to see the price drop for an item, and can buy at these discounted prices at any time, but if they wait too long the inventory will run out. It is pretty much a dutch-auction for the Internet days, and generates interest much like a site like LuxuryLink does but with a way that is much more fun. Jellyfish is a genius in UI design, and able to take past concepts that may not have worked well online, and make them interesting. Can’t wait to see what they do next.