o’neill media

I have been looking at click arb more and more over the past few weeks, and I have to say, I still don’t know how it works in practice, and would really like to see some firm numbers on how much money people make using this tactic. SEOmoz put together a good example of how click arb is used in practice. Obviously the traffic on a term like credit card offers must be huge, because, in this example, making $0.12 a click is not much of a margin, especially including the high bounce-rate that goes along with this type of spam.

Check out SEOmoz’s review of arb on credit card offers on their blog here. There’s more to come on this topic as I learn more.