One of my favorite new features from the Yahoo Panama relaunch is the quality score. In working with Adwords for so long, I kind of felt like I was in a black box when writing new ads. The ads would get distribution for a few days in some campaigns then slowly tail off if the CTR wasn’t high enough, Yahoo gave us a good gauge in to how well your ads were stacking up in comparison to others. On some terms I’m sure a 0.6% CTR might actually be good, whereas a low-traffic highly targeted term, you should be looking at something between 4% - 10%.
So Google announced one more goody for us today. In particular google announced a quality score that will be in our accounts by the end of the week. I hope it works fairly similar to Yahoo, but anything will be an improvement into peering into the black box of quality score.
